Remembering our discussions of Benetton's ad/social awareness campaigns in Visual and Verbal Rhetoric, I looked through their archives to get some ideas for our current project. Most of their impact comes from the dramatic imagery. So, while not great for headline research, it is a good demonstration of how to keep copy to a minimum, yet still have an effective call to action. Check out their gallery of campaigns at: http://press.benettongroup.com/ben_en/image_gallery/campaigns/?branch_id=1190
1 comment:
Yeah, Rhetoric... good times. ;>
I like that they're including captions now. If there's one thing that I've learned from my Publications Design classes, it is the need for captions.
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