Back to doing research for my project. I have chosen to do a campaign to encourage people to buy locally. I found this campaign on Food and Wine's Web site called Grow for Good. The title is short and to the point and the playful graphics give the campaign a grass roots, accessible feel. It has persuaded me to use a lighter touch with my headline rather than a scare tactic. Check out the full campaign at http://www.foodandwine.com/promo/growforgood/
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