Friday, February 29, 2008

Grow for Good


Back to doing research for my project. I have chosen to do a campaign to encourage people to buy locally. I found this campaign on Food and Wine's Web site called Grow for Good. The title is short and to the point and the playful graphics give the campaign a grass roots, accessible feel. It has persuaded me to use a lighter touch with my headline rather than a scare tactic. Check out the full campaign at http://www.foodandwine.com/promo/growforgood/

Food For Life


Remembering our discussions of Benetton's ad/social awareness campaigns in Visual and Verbal Rhetoric, I looked through their archives to get some ideas for our current project. Most of their impact comes from the dramatic imagery. So, while not great for headline research, it is a good demonstration of how to keep copy to a minimum, yet still have an effective call to action. Check out their gallery of campaigns at: http://press.benettongroup.com/ben_en/image_gallery/campaigns/?branch_id=1190

Thursday, February 28, 2008

Regrettable Advertising Campaigns


As I was brainstorming for our third project, I began looking through this great book: The Gallery of Regrettable Food. It mocks the most unfortunate of American classic recipes like the salmon tart salad or the south-of-the-border cheesy meatloaf. He also has a web site: www.lileks.com, where he has an extensive archive of absurd advertising campaigns from the past hundred years. While the ads are funny, his dry, witty commentary is hilarious.

Tuesday, February 26, 2008

Graham and Brown Wordplay


I found these ads on the web site for a British Advertising company. They rely heavily on the humor of the juxtaposition in their imagery supported by a slight twist of words. Although they don't follow the ideal headline formula including a noun and a verb, I still found them to be effective. The twist of the words paired with the quirky images lets consumers know that the company designs edgy patterns and will appeal to that specific audience.

You can check out the full ad campaign at:http://www.10associates.co.uk/selected_projects/wordplay_campaign/

Wednesday, February 20, 2008

Milton Glaser



I remembered from a class reading for Visual and Verbal Rhetoric, that Milton Glaser believes strongly in using ones skills as a designer to affect social change. I checked out his web site and found many posters dedicated to different social campaigns such as saving Darfur, a poster about the design of dissent, and other issues of social justice. I was particularly interested in the Darfur posters given our next headline project. Check out his web site at: www.miltonglaserposters.com

Tuesday, February 19, 2008

Except You


I attended the AIGA conference in Denver this past October. Command X, a sort of Project Runway for graphic designers was one of the highlights. The contestant's final challenge was to design a campaign to encourage young people (18-24) to vote. The winner, Nichelle Narcisi, designed a campaign which blew the judges away and even brought one of them to tears. No joke.

It was an interesting concept, drawn from people's fear of being excluded from the group. The idea was that instead of telling people why they should vote, that one should show them about all of the missed opportunities to affect change in important areas such as the economy and the way when they doesn't vote. The campaign also insinuates that voting is something that EVERYONE else is doing and that by not voting, you are excluding yourself from your peer group.

It didn't bring me to tears, but I agree that it would be an effective campaign. This is the link to an article in the Design Observer in case you want to check out the full campaign: http://www.designobserver.com/archives/029268.html

Friday, February 15, 2008

Diana Abu Jaber


Diana Abu Jaber is one author who I return to again and again. Abu Jaber grew up listening to stories told by her Jordanian immigrant father and his influence is clear in terms of what she writes about, the style of her language, and the form her stories take. Her writing ends up being more like oral story telling than written prose. Her descriptions are vibrant and her characters well-developed. Below is an excerpt from my favorite book of hers: Crescent

The sky is white.

The sky shouldn't be white because it's after midnight and the moon has not yet appeared and nothing is as black and as ancient as the night in Baghdad. It is dark and fragrant as the hanging gardens of the extinct city of Chaldea, as dark and still as the night in the uppermost chamber of the spiraling Tower of Babel.

But it's white because white is the color of an exploding rocket. The ones that come from over the river, across the fields, from the other side of an invisible border, from another ancient country called Iran. The rockets are so close sometimes he can hear the warning whisk before they explode. The ones that explode in the sky send off big round blooms of colors, pinwheels of fire. But the ones that explode on the ground erase everything: they send out streamers of fire that race across the ground like electric snakes; they light up the donkeys by the water troughs and make their shadows a hundred meters long. They light up every blade of grass, every lizard, and every date; they electrify the dozing palms and set the most distant mountains-the place his uncle calls the Land of Na-on fire. They make his sister's face glow like yellow blossoms, they make the water look like phosphorescence as it runs from the tap. Their report sizzles along the tops of the tallest western buildings and rings against the minarets and domes. They whistle through the orchards and blast acres of olive trees out of the ground. They light up the Euphrates River, knock down the walls of the old churches, the ancient synagogues, the mysterious, crumbling monuments older than the books, monuments to gods so old they've lost their names, the ancient walls dissolving under the shock waves like dust.

Monday, February 11, 2008

Kinderkookkafé


I rediscovered this web site, World Changing, while researching my next project. I heard World Changing's founder speak at the AIGA conference back in October and was very inspired. This particular article describes a new restaurant concept which is part restaurant/part cooking school. No adult can eat there unless invited by a child and the child prepares the meals-some as young as 2 1/2 years old. I am considering using this restaurant as the focus for my next project.

Check out the full story at http://www.worldchanging.com/archives//006240.html

Sunday, February 10, 2008

best of food writing


Again back to my culinary obsession. But this time, I wanted to share a link to some great food writing. Leites Culinaria is one of my top sources for great recipes, but even more so for its features and interviews. David Leite, the founder of the site, is my favorite author. I really enjoy his witty and well- informed writing. Check it out at www.leitesculinaria.com

Friday, February 8, 2008

designingwithtype.com


This is one of the first sites I go to when I need inspiration for a unique type treatment. On this site, you'll find type-based student projects from design schools around the world. In addition, the contributing designers have listed their favorite typefaces.

culinary inspiration

Cooking is one of my favorite creative outlets. I have bookshelves full of cookbooks and subscribe to many cooking magazines. I am always searching for new cuisines to try and new ways to use ingredients. Knowing my culinary obsession, a friend told me to check out the menu for Toloache, a restaurant in New York City. Just looking at the menu makes me want to travel to New York. But more so, I love working from the descriptions of the dishes and trying to recreate my own version. This week: tamal de puerco. Check out their menu at http://www.toloachenyc.com/media/toloache.html.

Tuesday, February 5, 2008

lotta jansdotter


I love this bag. It comes from the collection of Lotta Jansdotter. Lotta's style is whimsical while also having an urban edge. I will often check out her web site: jansdotter.com, when I need inspiration for a new project.