Kidrobot produces and sells limited edition, collectible toys for adults. The toys range from smoking bunnies to crazy alien creatures. They have a huge following and have developed some great marketing strategies to keep demand for Kidrobot toys at a maximum. They will do thing like send people on their listserve an email saying that they have something like 10 minutes to get to a certain spot in New York for a chance to purchase one of the newly released toys.
Check out this web site for news on other designer toys.
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